Sharing an unsolicited Linkedin Secret….

Thank you for your unsolicited confidential message xxxxxx,

Rather than simply delete your message, I thought it might also be ‘nice’ to respond to you personally here on linkedin first, before deciding whether to post my reply below publicly on my own timeline or elsewhere, as a kinda critique.

Shhhhhhhhhhhhhhh…. it’s secret…

I’m sure at one point this whole thing sounded like a really good idea in that room, I can tease using scarcity and exclusivity appeals via simple (& cheap) personalized direct linkedin message, invite a broad cross section of connections and filter later using three (reinforcing) questions to build community via our promise of exclusive value, intimating that my actual bog standard value proposition is so really good it needs to be ‘secret’.

That’s an old 1960’s advertising trick but hey that was 60+ years ago..

I can call the initial linkedin message ‘a confidential message’, to set tone and general expectation to message recipients.

I then basically create a standard linkedin group to help form a community which we can later migrate to our own branded platform and then monetize.. we will have plenty of time to come up with better branding, simply: Secret… XXXXX XXXXX group… is initially cleaner.. until we get some additional creative talent on board..

We could later do a hot takes handbook on our success building the group. Group content can also be repurposed with our new branding.. it’s a digital playbook waiting to be complied..

We could use the hottakes handbook as clickbait reward for newsletter sign up, it can be one pillar of our broader content planning.. inbound strategy dev is underway.. what about an infographic ?

One central omission from your initial collateral and your thinking xxxxxx is that to many human beings Secrets can be a damaging psychological phenomena.

Since before whispers were invented, secrets have caused suspicion, misunderstanding, disinformation, guilt, lack of trust, betrayal, in our current post truth age, where disinformation is causing unnecessary and major political, medical, and personal, difficulties for a whole range of people and societies globally, why would any genuine thinking person want to be involved with some cheap social media ‘secret’..

Why would anyone in their own proper mind be enticed to carry additional and unnecessary psychological weight ?

FOMO ? – STFU !

Does any ‘normal’ individual really want to receive a completely unsolicited ‘confidential message’ ?

In normal circumstances I would just delete both buckshot marketing message and the connection but with all the crap currently in our world, seeing this kinda stuff from a Harvard educated CMO, a consultant, is honestly disturbing.. I need to point this cheap trickery out.

I was blessed to bring three sons to adulthood, one of the main tenets of my parenting was to have no secrets, to advise my children that yes each person could and should have personal stuff that is their’s alone, and they correctly have the choice about what they share with others.. or what they don’t.. but never be forced to carry a secret for someone else.. anyone who would ask you to do that, really needs to look at their own motivations and expectations.. and the worth of that secret, before asking you for a reply..

That final bottom line (doorknob) NLP attempt in the message:

“And remember, it is our big secret 😏”

is simply infinitive wrong..

Having written the reply above to the message below, I decided to post it here for my regular readers instead rather than dignify the unsolicited message with any form of response, I chose to leave it unanswered… and deleted the connection who sent it.

BELOW the Text of the original Message with clear redaction so as to avoid unnecessary embarrassment. and below that again an image of my desktop with the message with lots of colorful redaction to protect other identities..

Hi, Michael!

You have received a highly confidential message 🔒

I see, you have experience and expertise in the XXXXXX area, so I thought it would be nice to give you an invite to our Secret XXXXXX group.

As a member of our group, you will have full access to: •

XXXXXX-oriented courses

•Fascinating interviews with XXXXXX experts

•Most recent XXXXXX news

•Quizzes, questionnaires and polls

•Discussions of pressing problems with XXXXXX leaders

•Funny XXXXXX jokes and memes

This offer will be valid for only some days, as we have a limited number of invitations.

If you want to be one of the lucky ones and get into our group, let me know about it, and I will send a short 3 question brief to make sure you can join.

And remember, it is our big secret 😏

I am starting to write a regular newsletter which is (hard to believe I know) more opinionated, considers more topics than presented here, in hopefully more detail with additional links of interest and references, that is if enough people sign up to it.. its about all sorts of stuff…. so I’ve called it:

Stuffafizing

https://clevercelt.substack.com/p/coming-soon?

Double Digit Trouble (1st Draft)

Happy New Year, bye bye double digit 2020…
Edited Version..

Two fingers to this year 2020
When my loving mother passed
And all that economic talk of plenty
was exposed as rich men’s lies at last
our fifth world war, after drugs and terrorism,
became a virus of normal people’s frontline heroism
politicians proved their lack of worth, dumb death 
of wisdom
disinformed, cerebral malnutrition from a spin filled 
kingdom
we the people look to each other and our burning 
earth around us
that us, this we, these common people, locked down, 
look up only to see
that double digit trouble becomes our starting price
of being frank and free
fingered fear and trepidation visited upon each nation
as a global planning spree
of dumbing down, rising prices, complex processes 
reducing critical capacity
inconvenient truths dismissed, slandered silenced 
theories of silly conspiracy 
don’t fall for them vote for me, vote, vote often, 
believe you have a voice, a choice
between the corporations and my mini me, 
the nanny state supported on all fours
by those who set the ceilings and the floors, of wealth,
access, and growing successful fear
that keeps you near, believing friends or enemies 
among their economic rubble
but when you burst that bubble, 
only then begins their real double digit trouble

I am starting to write a regular newsletter which is (hard to believe I know) more opinionated, considers more topics than presented here, in hopefully more detail with additional links of interest and references, that is if enough people sign up to it.. its about all sorts of stuff.. so I’ve called it:

Stuffafizing

https://clevercelt.substack.com/p/coming-soon?

Venus in our Castletown River

The raised concentration of trees in the distance above the river at the centre of the twilight image is Castletown motte, or Cúchulainn‘s castle. In simpler times it was part of our teenage playground, and where my friends and I first encountered the material reality of Irish mythology taught at school. My photo also shows the reflection of the planet Venus in my local river from a point on ‘the big bridge’.

Modern industries have created their own myths to serve their purpose of profit and shareholder value. We as a society daily participate, spread, and reinforce such market driven myths; the myth of efficiency, the myth of merit, the myth of equality. Societies solely driven by economics and market forces visibly stratify various groupings, Shakespearean Plebeians below their Patricians or an Aristocracy above born into a right to rule. As above, not so below. Today’s billionaire class are both figuratively and literally out of sight.

There is evident entitlement that accompanies being in a more economically advantageous ‘position’. Whether the offspring of a surgeon or clock-maker or child of an unmarried mother, one of the greatest myths to persist in Ireland today is the possibility and desirability of social mobility, the idea that we are born into one economic level in our society but can and should ascend (further compete) in(to) higher social positions, enjoying consequent improved personal prosperity. Were it true, might it be worth wanting ?

The American Dream was built on such a concept, European fairy stories are crammed with it, believing in the proximity of attainable prosperity rungs keeps a globalized lid on the archetypal parochial Irish begrudger while also encouraging various arms of the Irish civil service to intermarry one another. We love the idea that such myths are really truths. There is justice and fairness and people in power will do the right thing, despite so much evidence to the contrary.

The benefits of Success are no longer about a shared myth but just another hard commercial commodity to be bought and sold, listed and exploited, aligned and structured, a fact that makes me quite sad.

A recent press release from my local football club aligns them with a british gambling company through shirt sponsorship, I had already reached 100 meaningless spam comments on this website a number of weeks ago, those two unconnected facts prompted me to write this post.

Thanks for reading..